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WHAT IS DIGITAL PRESENCE AND HOW DOES IT WORK? WHY DOES A COMPANY REQUIRE IT?

WHAT IS DIGITAL PRESENCE AND HOW DOES IT WORK? WHY DOES A COMPANY REQUIRE IT?

 

 

Your company’s online presence is referred to as a digital presence. It’s what people find when they look up your company online, and it includes things like:

  1. Your online presence
  2. Facebook and Twitter accounts (LinkedIn, Facebook, Twitter, etc.)
  3. Business directory listings (Just dial, Sulekha, etc.)
  4. The location of your office or store (Google Maps, etc.)
  5. Reviews on the internet (Google)
  6. Ads on the internet (social ads, Google ads, etc.)
  7. Mentions in the media(your story)

What are the benefits of having a digital presence?

People ‘google’ a solution when they have a need or a problem; in other words, they search online. Your internet prospects and consumers will find you if your company has a strong digital presence. It is your loss if they are unable to locate you. Because they have a problem and are looking for a solution, they will seek an alternative – a forward-thinking business owner who recognizes this will establish an online presence.

Customers who conduct research, on the other hand, would like to know:

Who: Who is the owner of the company? What factors led you to your current position? Are you a franchise or a family-run company?

What do you sell, exactly? What kind of service or product do you offer?

Where: Can you tell me where you’re from? Are you an online-only company or do you have a physical location?

When are you available? Are you open on weekends and holidays?

Why: Do you have a wider goal in mind, and does it matter to your customers?

 

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