WHAT IS DIGITAL PRESENCE AND HOW DOES IT WORK? WHY DOES A COMPANY REQUIRE IT?
Your company’s online presence is referred to as a digital presence. It’s what people find when they look up your company online, and it includes things like:
- Your online presence
- Facebook and Twitter accounts (LinkedIn, Facebook, Twitter, etc.)
- Business directory listings (Just dial, Sulekha, etc.)
- The location of your office or store (Google Maps, etc.)
- Reviews on the internet (Google)
- Ads on the internet (social ads, Google ads, etc.)
- Mentions in the media(your story)
What are the benefits of having a digital presence?
People ‘google’ a solution when they have a need or a problem; in other words, they search online. Your internet prospects and consumers will find you if your company has a strong digital presence. It is your loss if they are unable to locate you. Because they have a problem and are looking for a solution, they will seek an alternative – a forward-thinking business owner who recognizes this will establish an online presence.
Customers who conduct research, on the other hand, would like to know:
Who: Who is the owner of the company? What factors led you to your current position? Are you a franchise or a family-run company?
What do you sell, exactly? What kind of service or product do you offer?
Where: Can you tell me where you’re from? Are you an online-only company or do you have a physical location?
When are you available? Are you open on weekends and holidays?
Why: Do you have a wider goal in mind, and does it matter to your customers?